#Daily celebrity crossword free coins for free
#Daily celebrity crossword free coins full

Was there any noticeable impact on retention and/or revenue when the campaign had ended? Weekends tend to be the busiest days for Daily Celebrity Crossword based on overall player usage and engagement, so we started the campaign on a weekend in order to get it in front of as many players as possible. We started it on a Thursday and ran it through the weekend. Why did you start the campaign over a weekend? The puzzle featured Sephora, the rich media ads featured Sephora, and the currency sale caused people to interact with both the game and Sephora more times than they normally would have. The revenue lift was created because the ad units worked seamlessly together throughout the game: Do you have any metrics how they combined to produce the 79% weekend revenue lift? There were three elements to the campaign. On average players spent over 14 minutes each interacting with the puzzle and thinking about Sephora products.Īlmost everyone who started the puzzle solved it to get the free coins. The Sephora key words were given to PuzzleSocial by Sephora and then the editorial team created a puzzle that was approved by Sephora. The puzzle itself contained 15 clues and answers directly related to Sephora.

Was the Sephora branded puzzle just about the branding, or was Sephora more deeply integrated into the puzzle? So we thought that the game's player base would look forward to experiencing a brand they most likely already knew and loved in an entirely new way.

#Daily celebrity crossword free coins full

Jeb Balise: Tapjoy's ads have run in Daily Celebrity Crossword for a long time, so players are used to seeing rewarded ads in the game, not only through the Tapjoy Offerwall but also through Tapjoy's Full Screen Interstitials and Direct Play videos.Įngagement with Tapjoy's ads has always been high because the ads are shown in contextually relevant places throughout the game.ĭaily Celebrity Crossword's demographic was exactly what Sephora was looking for.ĭaily Celebrity Crossword's demographic was exactly what Sephora was looking for. : How much in-game advertising had run in Daily Celebrity Crossword prior to this campaign? We caught up with PuzzleSocial CEO Jeb Balise to find out more. More than 200,000 unique players completed the puzzle, driving $45,000 of incremental revenue, while more than 56,000 players bought in-game currency - which was on sale - generating $25,000. The result of running the Sephora-branded crossword puzzle was the most lucrative weekend ever in Daily Celebrity Crossword's 3-year history. That's what New York developer PuzzleSocial managed to do with cosmetics brand Sephora in a recent campaign in its game Daily Celebrity Crossword. Obviously, a key part of this is gameplay.īut understanding what brands players like and then coming up with ways of getting those brands into the game in a complimentary way, is equally important. Playing Crosswords With Friends challenges your brain, improves your pop culture knowledge and lets you compete with friends.As the F2P mobile game market matures, so developers are having to think much more carefully about their players and what appeals to them. Helpful Hints When You Need Them: Stuck on a word? Use hints to move ahead faster.

Master both games for twice the fun and vocabulary! Play Alongside Words With Friends: Flip back-and-forth between these two challenging puzzle games.

#Daily celebrity crossword free coins for free

Enjoy fresh puzzles daily with a new themes every day of the week – Movie Monday, TV Tuesday, Wayback Wednesday, Top 40 Thursday, Sports Fan Friday, Smartypants Saturday, and People Sunday! Test your pop culture knowledge with exclusive People Magazine celebrity puzzles!Ĭrosswords Written By Industry Experts: Exercise your brain and expand your vocabulary by solving crossword puzzles created by crossword champions and writers from top newspapers!įun Puzzle Themes 7-Days A Week: Play a new crossword for free every day, and enjoy unique, fun themes! Challenge yourself with exclusive People Magazine celebrity puzzles, and thousands more in the calendar.Ĭlimb The Leaderboard: Challenge your friends and check the leaderboard to see who solved the daily puzzle the fastest!